Frank Luntz Quotes and its meanings

There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear.

Some people call it global warming some people call it climate change. What is the difference?

There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear.

The way you communicate an idea is different than the way you communicate a product.

I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to.

Politics is gut commercials are gut.

The challenge in working in politics, particularly if you're working for a political party, is that everyone's a messenger.

What matters most in politics is personality. It's not issues it's not image. It's who you are and what you represent.

The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain.

Sound science must be our guide in choosing which problems to tackle and how to approach them.

I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to.