Advertising must respect the intelligence of its a...

Poetry can't cure cancer, but it can save your life until you die.

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.

Taste is the fundamental quality which sums up all the other qualities. It is the nec plus ultra of the intelligence. Through this alone is genius the supreme health and balance of all the faculties.

The voice of the intelligence is drowned out by the roar of fear. It is ignored by the voice of desire. It is contradicted by the voice of shame. It is biased by hate and extinguished by anger. Most of all it is silenced by ignorance.

Sculpture is the art of the intelligence.

Americans have always had an ambivalent attitude toward intelligence. When they feel threatened, they want a lot of it, and when they don't, they regard the whole thing as somewhat immoral.

He has a profound respect for old age. Especially when it's bottled.

There was no respect for youth when I was young, and now that I am old, there is no respect for age, I missed it coming and going.

I've an enormous respect for my mother who at the age of 39 raised three children, and I grew up with my grandmother in the household. And so it was a really strong household of women - my poor brother! It was great growing up with so many generations of women.

The older generation had greater respect for land than science. But we live in an age when science, more than soil, has become the provider of growth and abundance. Living just on the land creates loneliness in an age of globality.