What we are trying to do is to create a social bus...

There is the expression of selfishness and there is the expression of selflessness - but economists or theoreticians never touched that part. They said: 'Go and become a philanthropist.' I said, 'No, I can do that in the business world, create a different kind of business - a business based on selflessness.'

My greatest challenge has been to change the mindset of people. Mindsets play strange tricks on us. We see things the way our minds have instructed our eyes to see.

I'm sure everything has a bearing on what I'm doing. My family is a lower-middle-class family, there's lots of children, seven brothers, two sisters grew up together, fighting with each other, went to school. My mother went to school up to 4th grade. My father went to school up to 8th grade. So that's about the education level we had in the family.

I'm at the age where food has taken the place of sex in my life. In fact, I've just had a mirror put over my kitchen table.

My inspiration was my mom. She's a great cook, and she still cooks, and we still banter back and forth about cooking. Growing up in a mostly Portuguese community, food was important and the family table was extremely important. At a very young age I understood that.

We incorporated new tastes and flavors into our kids' diets from a very early age, which helped to develop their palates and prevented them from becoming picky eaters. We don't buy junk food and give them options of fresh fruit, yogurt, raw almonds, or dried whole grain cereals for snack time.

I've always felt that sexuality is a really slippery thing. In this day and age, it tends to get categorized and labeled, and I think labels are for food. Canned food.