There's an adage that is an apt description of the new dynamic at...

Who said "There's an adage that is an apt description of the new dynamic at... "?

"There's an adage that is an apt description of the new dynamic at... " is one of a famous quotes by Simon Mainwaring. Complete quote is as follows;
"There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?"

What is "There's an adage that is an apt description of the new dynamic at... "?

"There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?" This is a quote by Simon Mainwaring which is about . He is known to have been associated with numerous other thought provoking quotes on these topics like;

• Youth is the gift of nature, but age is a work of art.

What does "There's an adage that is an apt description of the new dynamic at... " mean?

This quote is primarily about work although it also includes other themes like . It is attributed to Simon Mainwaring. Complete quote is as follows;
"There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?"